contemporary media is the different media from traditional media. The traditional media includes the newspaper, broadcasting and television. The contemporary media depends on the technology developing, it includes the network and mobile telephone media. Both of new mediums have two main functions which are information and entertainment. The network creates the popular and new form of entertainment, it also change the people's habit of entertainment.
IPTV
Internet Protocol television (IPTV) is a system through which digital television service is delivered using the architecture and networking methods of the Internet Protocol Suite over a packet-switched network infrastructure. In the traditional media, television is belong to one-way. Audiences only accept the programs which television stations play. There is no choose and interaction. Following the IPTV (Internet Protocol television) appear, the traditional way changed a lot, audiences become the real master and the entertainment of television become one thing which follow people's inclinations.
The main feature of the Internet Protocol television has been pointed in this essay. Interaction, as the main feature of the Internet Protocol television is called video-on-demand. Every audiences do not just accept information which is arranged by television station, they can choose the programs which they want to watch. It is obvious that the Internet Protocol television topples over the traditional position, audience and television medium can accept and convey information each other. In recent years, the program of IPTV mainly includes music and films. Compare to traditional television programs, the every audience in IPTV is user and producer. They can choose some programs which they like to process second time. For example, they can cut some scenes in films and edit caption for some films. They also can make some interactive question or game in the films. So IPTV makes the traditional television from popular and big group to small group. Every people become teletrician and television infector.
Blog
A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Many blogs provide commentary or news on a particular subject which owner writes. In other way, the blog has the function as more personal online diaries. A typical blog includes text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art, photographs, videos, music, and audio.
Blog is one the developing fast thing in the network as a contemporary media. The blog makes every people get own internet space very easy. They can record some thing which they consider worthy experience. The blog shows the owner's character, it means that the blog is a self-expression.
Blog: advantage
Compare to traditional media, the blog has three advantages.
Timeliness
Compare to traditional media, the information in blog releases and renew realy fast. Blog can deal with new information really quickly. Specially, when the mobile blog succeed to use, people can scan blog and renew news at all times and places. So it obvious that the timeliness exerts maximum. Compare to traditional media, like newspaper, newspaper renew so slowly, almost one day at lease. Though the television and broadcasting can live broadcast, they can not deal with some emergency so quickly. They need discontinue other program and make some preparation for relay broadcasting. In this way, it obvious slower than blog.
Sharing
Blog can write back information and comment on some topic directly. Of course, both of blog owner and reader can do this at same time. This kind of function as a solid support for people communicate to each other. Compare to traditional media, like newspaper or phone-in, they exist control problem from intermediate link. So blog is more direct and extensive than those traditional media. Simultaneously, blog has a function of interlinkage which can help people to find some interrelated information and make abundant resource sharing.
Friendliness
All the time, most of the traditional medium are controlled by government, partisan and enterprise. It is impossible that there are no orientation in those programs. Blog is total individuation and it has the milk of human kindness and vitality. So this is why blog is more friendly than traditional medium.
Blog: shortcoming
Everything in the world has shortcoming. The shortcoming of blog shows authenticity and public credibility. The most of the blog owners are not professional person. So they lock professional training and professional ethics. So they can not investigate and confirm some information. Someone even make some pseudo event and make him (or her) well-know.
To sum up, the developing of contemporary media make the boundary blurry and break the structure of traditional media. Both of the contemporary media and traditional media are existent in society. In my opinion, they should strengthen respective advantages and improve shortcomings. To put it simply, two media have complementary advantages and draw the strong points of others to offset one's own weakness. In this way, they can develop much better and more fast.
Reference
Brian Dutton, The media, London, 1986
David Kline and Dan Burstein, Blog! : how the newest media revolution is changing politics, business, and culture, New York, 2005
Aaron Barlow, Blogging America: the new public sphere, Praeger, 2008
Jane Stokes, How to do media & cultural studies, London, 2003
AJ Flanagin, MJ Metzger - Human Communication Research, 2001
B Bimber, AJ Flanagin, C Stohl - Communication Theory, 2005
HA Shugart - Critical Studies in MediaCommunication, 2003
RK Mott, JD Ford - Technical Communication, 2007
TJ Johnson, BK Kaye - Journalism and Mass Communication Quarterly, 2004
Barb Palser, "journalistic Blogging," American journalism Review
24 (July/August 2002): 58; Catherine Seipp, "Online Uprising," American
journalism Rcviczi' 24 (June 2002): 42-47.
2009年10月22日星期四
2009年10月12日星期一
film developing history: colour
Like sound, some early silent films have accompaniment, some early films also have colour. Some directors abandon the natural style and colour cinefilm to show sentiment. When the sound is used to reinforce and supply scenes, the way which colour the cinefilm is over, the main reason is that to colour cinefilm can not ensure the quality of sound record. The early colour film appears in the 1930s, but sounds like sound technology, the great economic depression makes the finance unsteadiness. Until the end of 1950s, colour is used abroad and can be defined a enormous and attractive factor in the film. Of course, it can not be ignore the fact that Eastman Kodak invented Eastman colour film in the 1950s. In my opinion, sound should be used like sound to intensify the film's inner beauty and show the emotion. The Wonderful Wizard of Oz is a classical example in 1939.in this film, the black and white background of Kansas is changed vivid and colourful.
film developing history: sound
Sound introduces into film for the first time in the 1927. It provides a representative case for technology to develop Hollywood film history. It can be defined that sound is a very important discovery for film aesthetics and influence deeply in film culture.
In the film history, if silent film is in existence, silent cinema is never existed. The main reason is that cinema always have sound. For example, diorama and lantern slide as the forerunners in film amusement in 18 and 19 century, both of them are multimedia. But it is obvious that sound is just used to reinforce and supply scenes. The silent film is just one part of all performs in the cinema. Video is transcribed previously, and the sound of accompaniment is performed in the interval. Sometimes, the playactors from humanophone company elocnte the dialogue following the scenes. So this form of synchronism is the primal dub, following the technology developing, this form of synchronism is changed, mechanization equipment which can make the sound on a film synchronize with the action instead of people. In fact, before the music synthesizer used extensive, sound technology has already invented. So finance is the first factor which is considered in 1927, technology is not main complication.
In the film history, if silent film is in existence, silent cinema is never existed. The main reason is that cinema always have sound. For example, diorama and lantern slide as the forerunners in film amusement in 18 and 19 century, both of them are multimedia. But it is obvious that sound is just used to reinforce and supply scenes. The silent film is just one part of all performs in the cinema. Video is transcribed previously, and the sound of accompaniment is performed in the interval. Sometimes, the playactors from humanophone company elocnte the dialogue following the scenes. So this form of synchronism is the primal dub, following the technology developing, this form of synchronism is changed, mechanization equipment which can make the sound on a film synchronize with the action instead of people. In fact, before the music synthesizer used extensive, sound technology has already invented. So finance is the first factor which is considered in 1927, technology is not main complication.
technology influences film developing: Widescreen
Widescreen is a good example to show how the technology influences film developing. In the early 1950s, the size of screen changed enormous. The main reason is not film producers want to try their best to make film more realistic and more attracting, the real reason is that the amount of film audiences fall sharply, because lots of people move to suburb and they have to abandon the habit which go to watch film once or two per week. So film producers decided to change the size of screen to make watch film become a specialization and advance the amount of audiences. So widescreen has a important mission to deal with the economic crisis in film industry.
In the early widescreen, cinerama used three bioscopes to make screens widely. Audiences can find the two broken lines easily. The most of films belong landscastpe card and topical films.feature film is few. Producers think the early widescreen is not good for story-telling.
To analyse the wildscreen, cinerama (1;2.6) is proved too expensive which depend on the film screen standard. 3-D system is cheaper, but it has lots of technology problems. The simply widescreen (1:2.35) system can be accepted by producers and audience, because it passes muster in three factors: scale, novelty and realism. Panavision (1:2.25) is the most suitable system and used broad in the cinema.
In the early widescreen, cinerama used three bioscopes to make screens widely. Audiences can find the two broken lines easily. The most of films belong landscastpe card and topical films.feature film is few. Producers think the early widescreen is not good for story-telling.
To analyse the wildscreen, cinerama (1;2.6) is proved too expensive which depend on the film screen standard. 3-D system is cheaper, but it has lots of technology problems. The simply widescreen (1:2.35) system can be accepted by producers and audience, because it passes muster in three factors: scale, novelty and realism. Panavision (1:2.25) is the most suitable system and used broad in the cinema.
Screen aesthetics, what is that?
Screen aesthetics, what is that? Theoretically speaking in contemporary current, aesthetics is already misapprehend by film aesthetics. Such as violence aesthetics, sex aesthetics and medium aesthetics. It seems everything can use "aesthetics", and everything is aesthetics. So it must be considered and understood firstly what screen aesthetics is ? In my opinion, though there are lots of articles which relate screen aesthetics, in fact, screen aesthetics can not make clear. To analyse those articles (include some articles in our course), lots of them expatiate technique and experience, include feature, cut and camera lens. So they do not analyse screen aesthetics, they make clear the film's characters, the basic film theories and elements. In my opinion, motility and image figure are the biggest features in film. So screen aesthetics can be defined "movement". In the film of The Best Years of our lives, Dana Andrews has a screen to show my theory - aircraft graveyard. He goes back to aircraft graveyard to see the planes which used in the war. In this scene, his movement-scrub away sweat by frightful remember proves abundantly that lots of people who suffer the wrong war are anguished and live floundering.
WEEK 9
In this week, Jason Nelson talked about Cyberutopia. I got some information from my classmates and I found I miss a great lecture. Jason Nelson make a good lecture and talk some crazy ideas in this lecture. I am without luck and miss it. Because Jason Nelson did not follow a regular lecture format. I am really puzzled ........
week8
In This week, the lecture main talk about the distinguishing between cyberpolitics and eDemocracy
Cyberpolitics, the politics of the internet that exists predominantly on the internet. Cyberpolitics stretches from the powerplays around the actual structure and functions of the internet that are decided by the Internet Society and ICANN through to the political activities that occur on forums, between bloggers and even in games.
E-Democracy, the internet's intervention in and contribution to real world politics that exists predominantly off the internet. eDemocracy covers everything from political campaigning on the internet and the government's use of the internet to raise awareness and debate on issues to the people's use of new technologies to criticise governments and reveal their mistakes.
I must to say I do not understand both of them clearly. Accounting to some references, I found that theISOC (Internet Society) founded in 1992, is dedicated to providing leadership in Internet related standards, policy, and education. ICANN (Internet Corporation for Assigned Names and Numbers) is another non-profit organisation, started in 1998.
Cyberpolitics, the politics of the internet that exists predominantly on the internet. Cyberpolitics stretches from the powerplays around the actual structure and functions of the internet that are decided by the Internet Society and ICANN through to the political activities that occur on forums, between bloggers and even in games.
E-Democracy, the internet's intervention in and contribution to real world politics that exists predominantly off the internet. eDemocracy covers everything from political campaigning on the internet and the government's use of the internet to raise awareness and debate on issues to the people's use of new technologies to criticise governments and reveal their mistakes.
I must to say I do not understand both of them clearly. Accounting to some references, I found that theISOC (Internet Society) founded in 1992, is dedicated to providing leadership in Internet related standards, policy, and education. ICANN (Internet Corporation for Assigned Names and Numbers) is another non-profit organisation, started in 1998.
week7
In this week, the lecture shows the differences between propriety software, free software and creative commons.
Proprietary software is a frequently used term in the computer field. It refers to software that is owned by an individual or a company and is protected from unauthorized use by patents, trademarks and copyrights.
Free software is a matter of the users' freedom to run, copy, distribute, study, change and improve the software. This is to say, the freedom to run the program, for any purpose .The freedom to study how the program works, and change it to make it do what you wish.The freedom to redistribute copies so you can help your neighbor and the freedom to improve the program, and release your improvements to the public, so that the whole community benefits. Free software does not mean non-commercial. A free program must be available for commercial use, commercial development, and commercial distribution.
Creative Commons is a non-profit organization. It devoted to expanding the range of creative works available for others to build upon legally and to share. Renata Avila analyses that " Creative Commons gives voice to creativity, and allows us to share symbolic space within society, charting alternative routes to inclusion across the continents, in all languages."
Proprietary software is a frequently used term in the computer field. It refers to software that is owned by an individual or a company and is protected from unauthorized use by patents, trademarks and copyrights.
Free software is a matter of the users' freedom to run, copy, distribute, study, change and improve the software. This is to say, the freedom to run the program, for any purpose .The freedom to study how the program works, and change it to make it do what you wish.The freedom to redistribute copies so you can help your neighbor and the freedom to improve the program, and release your improvements to the public, so that the whole community benefits. Free software does not mean non-commercial. A free program must be available for commercial use, commercial development, and commercial distribution.
Creative Commons is a non-profit organization. It devoted to expanding the range of creative works available for others to build upon legally and to share. Renata Avila analyses that " Creative Commons gives voice to creativity, and allows us to share symbolic space within society, charting alternative routes to inclusion across the continents, in all languages."
Week 6
The topic is consumption and production. It analysis the two screens in our life. One is "big" screens. It includes cinema which shared with other members of the public, TV which shared privately within our homes and PC which is for personal and shared use. The other one is "small" screens of life. It includes personal media players(ipods) and mobile phones.
It obvious that consumption is becoming increasingly personal especially with mobile devices. For example, television, internet, MP3 players and mobile phones. In the latest technology, I think mobile phone belongs a big market, because people can use mobile phones on online everywhere. On other way, mobile phones are convenient, this is key point.
In my opinion, customers belong to important producers and consumers. They purchase commodities and attempt to innovate.
It obvious that consumption is becoming increasingly personal especially with mobile devices. For example, television, internet, MP3 players and mobile phones. In the latest technology, I think mobile phone belongs a big market, because people can use mobile phones on online everywhere. On other way, mobile phones are convenient, this is key point.
In my opinion, customers belong to important producers and consumers. They purchase commodities and attempt to innovate.
2009年9月24日星期四
Ang lee,Chinese famous director
I analyse the transnational cinema of Ang Lee. Though the Lee's films, they can define the main elements in transnational cinema. Accounting to this essay, it also analyse the aesthetic strategies in Lee's transnational films, such as the "Father knows best" trilogy, include Pushing Hands, The Wedding Banquet and Eat Drink Man Woman, and another one famous transnational film Crouching Tiger, Hidden Dragon.
Ang Lee, as an Academy Award winning Chinese film director, he succeeds to span subject matter between China and west, and make a great success in American market. In lee's transnational films, they are identified by Chinese and western culture, this is one of the most important reason for success. For example, In his first film, Pushing hands, the Chinese and western culture collided each other, and come into being a attractive dramatic effect. Some of them came from lee's personal experience and attention, because of the special experience in his life ( Ang lee was born in the town of Chao Chou in Pingtung which is a southern county in Taiwan. He studied in Tainan for High school and went to the US for University. Lee's father imbued him with studying Chinese culture and understood western culture when he studied in US), he had a strong curiosity about the cultural diversity between Chinese and western culture.
Chinese traditional culture
Lee took full advantage of Chinese traditional culture in his transnational films. In his "Fahter knows best" trilogy, the Chinese traditional cultural atmosphere existed in everywhere, includes the custom and formality of marriage, the living style and diet in daily life. They are the most ordinary and idiomatic symbol about Chinese traditional culture.
For some traditional culture which have a long history and Chinese traditional symbol, Lee used a supernatural ploy to make a wonderful effect. For instance, in the films of Pushing hands, Tai Chi is belong to a Chinese Kung fu and is also a exercise method. Following the development of plot, audiences found that Tai Chi is very supernatural: Tai Chi can push over some strong people; one people can fight some gangsters and one policeman. Except that, Tai Chi can save people's life. In the screens, When the old man used Tai Chi to cure old woman, audiences can see the smoke in the foreground
Ang Lee, as an Academy Award winning Chinese film director, he succeeds to span subject matter between China and west, and make a great success in American market. In lee's transnational films, they are identified by Chinese and western culture, this is one of the most important reason for success. For example, In his first film, Pushing hands, the Chinese and western culture collided each other, and come into being a attractive dramatic effect. Some of them came from lee's personal experience and attention, because of the special experience in his life ( Ang lee was born in the town of Chao Chou in Pingtung which is a southern county in Taiwan. He studied in Tainan for High school and went to the US for University. Lee's father imbued him with studying Chinese culture and understood western culture when he studied in US), he had a strong curiosity about the cultural diversity between Chinese and western culture.
Chinese traditional culture
Lee took full advantage of Chinese traditional culture in his transnational films. In his "Fahter knows best" trilogy, the Chinese traditional cultural atmosphere existed in everywhere, includes the custom and formality of marriage, the living style and diet in daily life. They are the most ordinary and idiomatic symbol about Chinese traditional culture.
For some traditional culture which have a long history and Chinese traditional symbol, Lee used a supernatural ploy to make a wonderful effect. For instance, in the films of Pushing hands, Tai Chi is belong to a Chinese Kung fu and is also a exercise method. Following the development of plot, audiences found that Tai Chi is very supernatural: Tai Chi can push over some strong people; one people can fight some gangsters and one policeman. Except that, Tai Chi can save people's life. In the screens, When the old man used Tai Chi to cure old woman, audiences can see the smoke in the foreground
2009年8月27日星期四
special effects
Special effects
Special effects are traditionally divided into the categories of optical effects and mechanical effects.
Optical effects( photographic effects)are techniques in which images or film frames are created photographically. For example, multiple exposure . An optical effect might be used to place actors or sets against a different background.
mechanical effects are usually accomplished during the live-action shooting.This includes the use of mechanized props, scenery, scale models, pyrotechnics and Atmospheric Effects. For exaple, a car appear to drive by itself.
2009年8月26日星期三
week5
Virtual communities
"when people carry on public discussions long enough, with sufficient human feeling, to form webs of personal relationships...”( H.Rheingold,1993,The Virtual Community)Virtual communities, or online communities, are used for a variety of social and professional groups interacting via the Internet. Virtual communities become a supplemental form of communication between people who know each other primarily in real life. Though discussing, people from anywhere can discuss some society problems together.
web 2.0 = Read-Write Web
The Features described create a version of the internet where average people can contribute --- The Read-Write web. It means that everyone can read the web and write some critiques. People can share their mind. As a social media, web makes a very important position. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.
"when people carry on public discussions long enough, with sufficient human feeling, to form webs of personal relationships...”( H.Rheingold,1993,The Virtual Community)Virtual communities, or online communities, are used for a variety of social and professional groups interacting via the Internet. Virtual communities become a supplemental form of communication between people who know each other primarily in real life. Though discussing, people from anywhere can discuss some society problems together.
web 2.0 = Read-Write Web
The Features described create a version of the internet where average people can contribute --- The Read-Write web. It means that everyone can read the web and write some critiques. People can share their mind. As a social media, web makes a very important position. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.
week 3
In week 3, the main information is shot. I think it can be think cinematographic qualities. It is not only the content of shot, but also how to shot. To explain it, there are three factors: (1) the qualities of video, (2) the structure of menu (3) time and length. ( those factors have a direct bearing on camera lens.)
Camera lens: focus
The MS (Mid Shot) Shows some part of the subject in more detail whilst still giving an impression of the whole subject. It answers the ‘what’ question by showing your subject performing an action. Focus is 35-55mm. (for example, first picture)
The WS (Wide Shot = Long Shot) The subject is our answer to the ‘where’ question, at the
beginning of a scene it is also known as the Establishing Shot. It takes up the full frame, or at least as much as possible. (for example, the second picture)
180° rule
It makes sure the common space between camera lens.
It makes sure the special direction-sense of screen.
180° rule makes a clear project for space.
2009年8月25日星期二
week4
Q1. What did Alan Turing wear while riding his bicycle around Bletchley Park?
Answer. a gas mask. www.yahoo.com
Q2. On what date did two computers first communicate with each other? Where were they?
Answer. 1969. www.yahoo.com
Q3. What is Bill Gates’ birthday?
Answer. October 28, 1955. (www.yahoo.com)
and what age was he when he sold his first software?
Answer. Thirteen (www.baidu.com)
Q4. Where was the World Wide Web invented?
Answer. In 1989, a small group of people led by Tim
Berners-Lee at CERN (formally the Conseil
European pour la Recherce Nucleaire, or the
European Laboratory for Particle Physics)
proposed a new protocol for the Internet and a
system of document access to use it.
(www.baidu.com)
Q5. How does the power of the computer you are working on now compare with the power of a personal computer from 30 years ago?
Answer. Faster, lighter and much more handily. www.baidu.com
Q6. What is the weight of the largest parsnip ever grown?
Answer. Weighing in at 8 lb 6 oz www.google.com.au
Q7. When did Queensland become a state? and why is the Tweed River in New South Wales?
(1) Answer. 1840. www.yahoo.com
(2) Answer. Tweed Heads is NSW www.google.com
Q8. What was the weather like in south-east Queensland on 17 November 1954?
Answer. tropical cyclone www.yahoo.com
Q9. Why is is Lord Byron still remembered in Venice?
Answer. Venice played host to Casanova, perhaps the world's most famous lover, lest that spot is occupied by Lord Byron, who loved Venice nearly as much as Casanova. www.baidu.com
10. What band did Sirhan Chapman play in and what is his real name?
Answer. Band - The Black Assassins, Name - Stephen Stockwell www.yahoo.com
Answer. a gas mask. www.yahoo.com
Q2. On what date did two computers first communicate with each other? Where were they?
Answer. 1969. www.yahoo.com
Q3. What is Bill Gates’ birthday?
Answer. October 28, 1955. (www.yahoo.com)
and what age was he when he sold his first software?
Answer. Thirteen (www.baidu.com)
Q4. Where was the World Wide Web invented?
Answer. In 1989, a small group of people led by Tim
Berners-Lee at CERN (formally the Conseil
European pour la Recherce Nucleaire, or the
European Laboratory for Particle Physics)
proposed a new protocol for the Internet and a
system of document access to use it.
(www.baidu.com)
Q5. How does the power of the computer you are working on now compare with the power of a personal computer from 30 years ago?
Answer. Faster, lighter and much more handily. www.baidu.com
Q6. What is the weight of the largest parsnip ever grown?
Answer. Weighing in at 8 lb 6 oz www.google.com.au
Q7. When did Queensland become a state? and why is the Tweed River in New South Wales?
(1) Answer. 1840. www.yahoo.com
(2) Answer. Tweed Heads is NSW www.google.com
Q8. What was the weather like in south-east Queensland on 17 November 1954?
Answer. tropical cyclone www.yahoo.com
Q9. Why is is Lord Byron still remembered in Venice?
Answer. Venice played host to Casanova, perhaps the world's most famous lover, lest that spot is occupied by Lord Byron, who loved Venice nearly as much as Casanova. www.baidu.com
10. What band did Sirhan Chapman play in and what is his real name?
Answer. Band - The Black Assassins, Name - Stephen Stockwell www.yahoo.com
2009年8月23日星期日
computer and internet
In week two, the lecture introduced the development of computer and internet. In the history of computer, Charles Babbage was invented the first computer: Turing. Computers were first commercially produced by IBM in the 1950s.Xerox PARC, is a research and development company in Palo Alto, California with a distinguished reputation for its contributions to information technology.Apple is an American multinational corporation that designs and manufactures consumer electronics and computer software products. Apple created the latest and greatest home-made PCs. IBM is also great in computer developing history.
In this lecture, Internet, Web and Cyberspace are explained particular. The mean of Internet, Web and Cyberspace are different. The Internet is the sum of interconnected computer hardware and the software that runs it, the
Web is a particular application of the Internet that is particularly easy to use and Cyberspace is
the sum of users' imaginations as they use the Internet.
2009年8月22日星期六
YouTube
YouTube is a video sharing website, people can upload and share videos. Internationalization is unprecedented, include nine different language. YouYube is excellence, because it leads a internet revolution. It means that the people do not only accept information, they become someone who provide information. Every people can creat own News and upload family and living videos. But in the same time, there also have some problems, for example, society problem and copyright problem. It can not be ignored that some videos publicize badness custom.
technology and communication
Week one, the lecture explained some words, for example, What is communication, What is Technology. From Wikipedia, Communication is a process of transferring information from one entity to another. Communication processes are sign-mediated interactions between at least two agents which share a repertoire of signs and semiotic rules. Communication is commonly defined as "the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs". Technology is a broad concept that deals with human as well as other animal species' usage and knowledge of tools andcrafts, and how it affects a species' ability to control and adapt to its environment. In our lecture, Marshall Mcluhan argues that technologies are extensions of human body ... a tool is an extension of the hand; a wheel is an extension of the leg; and a book is an extension of the eye.
As we know, lots of inventions make a revolution in filmdom, though most of the inventions are not worked for filmdom in the beginning. Following the technology, from silent films to sound film, from black-and-white photography to color film and Cinema Scope, the filmdom developed enormous.
New Communication Technologies are also introduced in our lecture. I think the list of the New Communication Technologies is better to explain.
CD-ROM multimedia Internet
telepresencing interactive TV virtual reality
videoconferencin wireless SMS - text messaging
broadband wikis weblogs
social networks YouTube Twitter
As we know, lots of inventions make a revolution in filmdom, though most of the inventions are not worked for filmdom in the beginning. Following the technology, from silent films to sound film, from black-and-white photography to color film and Cinema Scope, the filmdom developed enormous.
New Communication Technologies are also introduced in our lecture. I think the list of the New Communication Technologies is better to explain.
CD-ROM multimedia Internet
telepresencing interactive TV virtual reality
videoconferencin wireless SMS - text messaging
broadband wikis weblogs
social networks YouTube Twitter
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