The topic is consumption and production. It analysis the two screens in our life. One is "big" screens. It includes cinema which shared with other members of the public, TV which shared privately within our homes and PC which is for personal and shared use. The other one is "small" screens of life. It includes personal media players(ipods) and mobile phones.
It obvious that consumption is becoming increasingly personal especially with mobile devices. For example, television, internet, MP3 players and mobile phones. In the latest technology, I think mobile phone belongs a big market, because people can use mobile phones on online everywhere. On other way, mobile phones are convenient, this is key point.
In my opinion, customers belong to important producers and consumers. They purchase commodities and attempt to innovate.
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